🍋 Lemon Drizzle is Now Pouring - With James Clay & Sons
We’ve teamed up with long-term distribution partner, James Clay & Sons, to bring our newest core beer, Lemon Drizzle, to taps across the UK. It’s bright, zesty, and made for craft-led – and craft-curious – venues that want to offer something fun, flavour-packed, and a little bit unexpected.
For draught, this is an exclusive collaboration with James Clay. For cans (and a few select keg accounts), it’s also available direct. However you pour it, Lemon Drizzle keeps people coming back for more - that’s why it’s here to stay.
What is Lemon Drizzle? And What the Heck is a Pastry Sour?
Lemon Drizzle is a 5% fruited sour, brewed with real lemon zest and juice, then rounded off with soft vanilla for a cakey, nostalgic finish. Think zingy, juicy, lemon-fresh flavour with a comforting sweetness that keeps you coming back. Like a slice of lemon drizzle cake, reimagined as a perfectly balanced pint.
But what exactly is a Pastry Sour?
Pastry Sours start with a traditional sour base – light, tart, and refreshing – then layer in additions like fruit purée, vanilla, or lactose. The result? Bold, juicy beers that are full of flavour but still incredibly drinkable.
They’re not overly sweet. Just like real fruit, the magic comes from balancing sharp acidity with soft sweetness. That’s what gives Lemon Drizzle its moreish edge: the lemon hits up front, then the vanilla smooths it out. It’s vibrant, refreshing, and easygoing — with just enough twist to turn heads at the bar.
Why now? Because drinkers want flavour.
And they’re not just trying one – they’re building whole evenings around it.
According to CGA by NIQ (2024), 63% of Gen Z and Millennials are actively seeking out flavoured alcoholic drinks. These drinkers are leading the growth in fruit beers, sours, and ready-to-drink cocktails – drawn to familiar flavour cues, low bitterness, and beers that feel fun, inclusive, and different from the norm.
Meanwhile in the US, typically a few years ahead of the UK on beer trends, pastry sours have become a core category, not a curiosity. They're not just for craft die-hards, but for anyone looking for something juicy, premium, and packed with personality.
We believe that the same shift is happening here. Whether you’re a seasoned drinker or just sour-curious, flavour-forward beers like Lemon Drizzle hit the sweet spot between intrigue and approachability.
That’s where Lemon Drizzle lands:
✅ Balanced, juicy flavour
✅ Premium quality
✅ Price-accessible and tap-friendly
It’s a proper point of difference. Bold but sessionable. Familiar but fresh. And now, part of our core range, pouring all year round.
Why James Clay & Sons?
We’ve worked with James Clay & Sons for over five years now, and this launch is a natural next step in our relationship. Like us, they’re independent, focused on quality, and committed to helping their customers stand out with a stronger beer list.
Their reach into the UK’s most exciting on-trade venues makes them the ideal partner to grow this category — and to bring pastry sours to a much wider audience. They also just get it. This is a collaboration based on trust, shared values, and a mutual belief in what’s next for beer.
Together, we’re putting beer and cake on the same page. Finally!
How to get it
If you’re in the trade and want something fresh on the taps, Lemon Drizzle is available exclusively via James Clay & Sons for draught.
👉 Contact your James Clay & Sons rep
📧 Or email us directly at contact@brewyonder.co.uk
🔗 https://brewyonder.co.uk/pages/lemon-drizzle
We’ve got POS, tasting notes, and a launch toolkit ready to roll.
Already a direct customer? You can still get Lemon Drizzle in both can or keg – just get in touch as usual.
For the curious drinkers...
🍻 Find Lemon Drizzle on tap near you using our stockist map
🛒 Or grab cans online right here
